BRANDING POLICY CENTER
The purpose of the branding policy center is to create a high image of the university as a modern educational, scientific institution of the country and to determine the most effective ways to improve the image using modern information technologies.
Objectives:
- University brand promotion;
- Adhere to and strictly comply with the strategy of Zhetysu University named after I. Zhansugurov on the formation of a positive image of the university;
- Formation of a positive image and strengthening of reputation;
- Shaping content in accordance with corporate interests;
- Development of PR-management of the university;
- Creation of the university leaders image as exponents of corporate goals;
- Interstate standard - publication of educational, educational and methodological literature in accordance with the requirements of the system of Information, Library and publishing standards;
- Provision of high-quality editorial, publishing and printing services.
Functions:
- Creating of a positive image about the activities of the university, conquering the information space at the level of the region, republic and international community, etc .;
- Organization of public relations (PR) using communication management are interrelated processes;
- Organization of work on assessment, monitoring and management of image start-up projects;
- Carrying out events in the form of seminars, trainings, case studies by attracting professional experts in order to develop an ecosystem of innovations and entrepreneurship;
- Carrying out publishing activities;
- Production of printed materials;
- Preparation of reports on publishing activities in the prescribed manner.
activity:
September, 2020
REBRANDING
![](https://zhetysu.edu.kz/wp-content/uploads/2021/02/LOGO-HORIZONTAL.png)
Rebranding is an active marketing strategy to change the logo, slogan, visual design, with a change in positioning and in order to reach a new level of development, attract the attention of new customers and increase the loyalty of existing ones.
January 2021
DEVELOPMENT OF A NEW SITE www.zhetysu.edu.kz
![](https://zhetysu.edu.kz/wp-content/uploads/2021/02/сайт-фото.jpeg)
February 2021
DEVELOPMENT OF BRENDBOOK
![](https://zhetysu.edu.kz/wp-content/uploads/2021/02/book-1-ЛИСТ.png)
July 2021
IMAGE PROMO VIDEO
![](https://zhetysu.edu.kz/wp-content/uploads/2021/11/5-1.png)
An image promo video about the university has been developed
2022
LOGO DESIGN FOR THE 50TH ANNIVERSARY OF THE UNIVERSITY
![](https://zhetysu.edu.kz/wp-content/uploads/2022/03/5-2.png)
September 2022
YOUTUBE PROJECT "I CAN HEAR YOU"
![](https://zhetysu.edu.kz/wp-content/uploads/2023/01/WhatsApp-Image-2023-01-12-at-13.17.12-3.jpeg)
October 2022
VIDEO CLIP: RECTOR OF ZHETYSU UNIVERSITY (1972-2022)
![](https://zhetysu.edu.kz/wp-content/uploads/2023/01/WhatsApp-Image-2023-01-12-at-13.15.59-3.jpeg)
2022
BRAND PRODUCTS
![](https://zhetysu.edu.kz/wp-content/uploads/2023/01/WhatsApp-Image-2023-01-12-at-13.16.30-3.jpeg)
October 2022
TIK-TOK (2.4 million View)
![](https://zhetysu.edu.kz/wp-content/uploads/2023/01/WhatsApp-Image-2023-01-12-at-13.18.16-3.jpeg)
2022
Activities for the production of printed and printing work
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/Шақыру-билеті-scaled.jpg)
Invitation card
2022
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/Шақыру-билетінің-ішкі-жағы-scaled.jpg)
The internal page of the invitation card
2022
Album dedicated to the 50th anniversary of the University
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/Университеттің-50-жылдығына-арналған-альбом-scaled.jpg)
2022
The award sign of the University «Eren enbegi ushin»
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/Университет-төсбелгісі.jpg)
2022
University’s identity card
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/Университет-куәлігі.jpg)
2022
The Cover of the poem “Kulager”
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/ҚҰЛАГЕР-поэмасының-мұқабасы-scaled.jpg)
2022
The cover of the book “Olender”
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/Өлеңдер-кітабаның-мұқабасы-scaled.jpg)
2022
Catalog “Zhetysu Palette"
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/Жетісу-палитрасы-каталогы.jpeg)
2022
Booklet for applicants
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/ТАЛАПКЕРЛЕРГЕ-АРНАЛҒАН-БУКЛЕТ-1-бет-scaled.jpg)
2022
Booklet for applicants 2-page
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/ТАЛАПКЕРЛЕРГЕ-АРНАЛҒАН-БУКЛЕТ-scaled.jpg)
2022-2023
Letter of appreciation, diploma, certificate (design)
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/WhatsApp-Image-2023-01-26-at-15.51.05-2.jpeg)
2022
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/WhatsApp-Image-2023-01-26-at-15.51.05-3.jpeg)
2023
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/WhatsApp-Image-2023-01-26-at-15.51.05-1.jpeg)
2022
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/сертификат-1-невезучий-scaled.jpg)
2022-2023
Teaching aids
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/0005-scaled.jpg)
2022
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/000-scaled.jpg)
2023
Calendar
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/2023-КҮНТІЗБЕ-scaled.jpg)
2023
Folder for structural divisions
![](https://zhetysu.edu.kz/wp-content/uploads/2023/02/құрылымдық-бөлімшелерге-арналған-папка-scaled.jpg)
29.12.2023
![](https://zhetysu.edu.kz/wp-content/uploads/2024/02/WhatsApp-Image-2024-02-07-at-10.23.38-2-169x300.jpeg)
OUR EMPLOYEES
Usenova Moldir Gabidkyzy
PR image maker
+7(728) 222-17-79;
(1172)
startup.jetysu@gmail.com
MORE DETAILED
Mukhametsharip Miras Meirgaliyuly
Senior Image Maker
+7 (728) 222 17-79;
(1172)
startup.jetysu@gmail.com