Branding policy center

The purpose of the branding policy center is to create a high image of the university as a modern educational, scientific institution of the country and to determine the most effective ways to improve the image using modern information technologies.

Tasks
Tasks
Functions
Functions
Achievements
Achievements
Employees
Employees

University brand promotion;
Adhere to and strictly comply with the strategy of Zhetysu University named after I. Zhansugurov on the formation of a positive image of the university;
Formation of a positive image and strengthening of reputation;
Shaping content in accordance with corporate interests;
Development of PR-management of the university;
Creation of the university leaders image as exponents of corporate goals;
Interstate standard - publication of educational, educational and methodological literature in accordance with the requirements of the system of Information, Library and publishing standards;
Provision of high-quality editorial, publishing and printing services.

Creating of a positive image about the activities of the university, conquering the information space at the level of the region, republic and international community, etc .;
Organization of public relations (PR) using communication management are interrelated processes;
Organization of work on assessment, monitoring and management of image start-up projects;
Carrying out events in the form of seminars, trainings, case studies by attracting professional experts in order to develop an ecosystem of innovations and entrepreneurship;
Carrying out publishing activities;
Production of printed materials;
Preparation of reports on publishing activities in the prescribed manner.

September, 2020

REBRANDING

Rebranding is an active marketing strategy to change the logo, slogan, visual design, with a change in positioning and in order to reach a new level of development, attract the attention of new customers and increase the loyalty of existing ones.

January 2021

DEVELOPMENT OF A NEW SITE www.zhetysu.edu.kz