BRANDING POLICY CENTER

The purpose of the branding policy center is to create a high image of the university as a modern educational, scientific institution of the country and to determine the most effective ways to improve the image using modern information technologies.

  • Tasks
  • Functions
  • Achievements
  • Employees
Objectives:
  • University brand promotion;
  • Adhere to and strictly comply with the strategy of Zhetysu University named after I. Zhansugurov on the formation of a positive image of the university;
  • Formation of a positive image and strengthening of reputation;
  • Shaping content in accordance with corporate interests;
  • Development of PR-management of the university;
  • Creation of the university leaders image as exponents of corporate goals;
  • Interstate standard - publication of educational, educational and methodological literature in accordance with the requirements of the system of Information, Library and publishing standards;
  • Provision of high-quality editorial, publishing and printing services.
Functions:
  • Creating of a positive image about the activities of the university, conquering the information space at the level of the region, republic and international community, etc .;
  • Organization of public relations (PR) using communication management are interrelated processes;
  • Organization of work on assessment, monitoring and management of image start-up projects;
  • Carrying out events in the form of seminars, trainings, case studies by attracting professional experts in order to develop an ecosystem of innovations and entrepreneurship;
  • Carrying out publishing activities;
  • Production of printed materials;
  • Preparation of reports on publishing activities in the prescribed manner.
activity:
REBRANDING

Rebranding is an active marketing strategy to change the logo, slogan, visual design, with a change in positioning and in order to reach a new level of development, attract the attention of new customers and increase the loyalty of existing ones.

DEVELOPMENT OF A NEW SITE www.zhetysu.edu.kz
DEVELOPMENT OF BRENDBOOK
IMAGE PROMO VIDEO

An image promo video about the university has been developed

LOGO DESIGN FOR THE 50TH ANNIVERSARY OF THE UNIVERSITY
YOUTUBE PROJECT "I CAN HEAR YOU"
VIDEO CLIP: RECTOR OF ZHETYSU UNIVERSITY (1972-2022)
BRAND PRODUCTS
TIK-TOK (2.4 million View)
Activities for the production of printed and printing work

Invitation card

The internal page of the invitation card

Album dedicated to the 50th anniversary of the University
The award sign of the University «Eren enbegi ushin»
University’s identity card
The Cover of the poem “Kulager”
The cover of the book “Olender”
Catalog “Zhetysu Palette"
Booklet for applicants
Booklet for applicants 2-page
Letter of appreciation, diploma, certificate (design)
Teaching aids
Calendar
Folder for structural divisions
OUR EMPLOYEES

Digay Damir Anatolievich

Director


+7 (728) 222 17-79;
(1172)
damirdigay@gmail.com

MORE DETAILED

Smagulova Zhansaya Omirzakovna

PR image maker


+7(728) 222-17-79;
 (1172) startup.jetysu@gmail.com

MORE DETAILED

Mukhametsharip Miras Meirgaliyuly

Senior Image Maker


+7 (728) 222 17-79;
(1172)
startup.jetysu@gmail.com


Sharipkhanov Nurdaulet Adiluly

Image maker
+7 (728) 222 17-79;
(1172)
startup.jetysu@gmail.com




Aidarbekov Ruslan Aidarbekovich

Chief master
+7(7272)22-23-10;
  (1135)
pd_zhsu@bk.ru




Bukharbayeva Bibigul Chayakhunovna

Senior master
+7(7272)22-23-10;
 (1135)
pd_zhsu@bk.ru




Zhepenova Galiya Mukhanovna

Senior master
+7(7272)22-23-10;
 (1135)
pd_zhsu@bk.ru




Karimova Tolganay Bakytzhanovna

Master
+7(7272)22-23-10;
 (1135)
pd_zhsu@bk.ru