Unified portal of the Zhetisu region on social tourism -SocTour7su.kz

Project title: “Unified portal of the Zhetisu region on social tourism -SocTour7su.kz ” (the duration of the project is 12 months, 01.01.-31.12.2023)

     Social tourism is a new form of service, a goal that society should strive for in the interests of less well—off citizens when they use their rights to rest.” The main principle of the portal is to ensure the accessibility of tourist recreation for everyone through the information portal.

As you know, tourism creates an environment of full-fledged communication in which a person with problems interacts with different people, establishes social contacts and has the opportunity to perform various social roles. This is especially true for older people and people with disabilities. Tourism is also a factor that counteracts hypokinesia, which has a destructive effect on health and psyche. Motor limitations significantly reduce life opportunities, cause depression, despondency, stress, loss of self-confidence. Through tourism, therapy and prevention of psychosomatic diseases, maintenance of physical fitness and health are carried out. Such trips not only diversify life, but also allow you to see nature, architecture, traditions and customs of not only your region, country, but others at any time without leaving home.

Tourism, as one of the priority directions of the development of the industry of Kazakhstan, should be maximally accessible to all segments of the population of our country.  More than 2.2 million pensioners live in the republic, and the total number of persons with disabilities as of January 1, 2022 amounted to about 700 thousand people, including 98.3 thousand children under the age of 18. The task of bringing tourist services to socially vulnerable segments of the population is the basis of social tourism, to see new facets of life and to find new goals. Citizens do not fully possess information about social programs in the field of tourism that have already been launched.

Novelty. A single social tourism platform allows you to solve a number of issues related to the organization of tourism, the quality of service and the availability of tourist vouchers. There is no portal of this format yet and this project is the only one.

The basic principle of the portal:

– provision of travel services in a hybrid mode (online + offline), including taking into account the individuality of participants;

– getting information about social tourist routes through the portal;

– registration of a tourist voucher through a user-friendly interface;

– individual participation in the preparation and conduct of a tour of the native land;

– communication with participants of tourist programs and event events online before and after the event.

Commercialization. The portal will sell tours and tourist companies will be able to sell their tours on a paid basis. It is planned to work with such tourist enterprises as “Come with us”, “Leader”, “Jetysu camping”.

The platform has the following directions:

  • “Virtual tours” – 3D VR360 virtual tours of the area, audio guides;
  • “Active tourism” – information about hiking and water trips, excursions, field trips for the socially vulnerable population, cooperation with travel agencies;
  • “Local history” – the study of the history and sights of the native land.

Project goal: The aim of the project is to create an effective information platform, increase the availability of tourist services, create high-quality conditions for social groups of the population: people with disabilities, pensioners and the elderly, labor veterans, low-income and large families, children, youth, as well as any citizens.

 Expected results:

  1. The world experience in the introduction and development of social tourism will be analyzed, a target group will be identified and an analysis will be carried out in the field of tourism;
  2. Documentation of all necessary copyrights (registration of copyrights, as well as publication of the work in domestic and foreign scientific journals).
  3. A social tourism portal will be launched where the socially vulnerable population can get the necessary information on tourism.


Saparova Azhar, Master of Economics – Since 2019 she has worked as a teacher, Higher School of Law and Economics, Zhetysu University named after I.Zhansugurov.He has more than 15 publications, of which – in COXON databases -3, international conferences – 8, books – 1, author’s certificate – 1.

Research team members:

Kassymova Aigerim, PhD, lecturer at the Higher School of Law and Economics, Zhetysu University named after I. Zhansugurov. more than 25 scientific papers.

Omirserik Dianastudent 3rd year EP “Tourism”

Scientific internships and advanced training

  1. Saparova Azhar
  • “Fundamentals of Entrepreneurship” courses 80 academic hours Certificate, 2019
  • Completed a 72-hour refresher course on the topic “Using the case method in teaching students in the field of tourism and service” in the period from November 30 to December 15, 2020.
  • participated in the II Nobel Festival Central Asia Nobel Fest “Inventing the Future”07.04.2021-09.04.2021.
  • 03.2021-31.03.2021 participated in a series of online seminars “Scientific Analytics: Web of Science and InCites”
  • Professional development period from 08/23/2021 to 09/04/2021 in the amount of 72 hours in the discipline “Service technology in the hospitality industry”
  • Participated in the V Nobel Festival “Evolution of Technologies” from October 26 to November 4, 2022
  • Certificate Enactus Kazakhstan national Expo 2022
  • Certificate how to work on Wiley Online Library for research and remote education, 08.02.2022
  • Certificate has attended the following How to find a journal to publish article, 10.06.2022
  1. Kassymova Aigerim
  • 14.01-26.01.2019 G. kaznu” modern innovative technologies in the educational process”
  • 28.11-29.11.2019 G.Development and approval of educational work in Vuse, Zhetysu University. I. Zhansugurova

* 19.08.2020-21.08.2020 G. “Atlas of new professionals and competencies of the tourist industry” DAMU Research Group

* 23.08-04.09.2021 G. “image and Ethics in the hospitality industry” Almaty humanitarian and economic University

List of publications and patents of the Project executors

  1. Kassymova A., Saparova A., Emin Atasoy, Yessengabylova A., Abai Kazakh National Pedagogical University BULLETIN Series “Historical and socio-political sciences” Almaty 2019, Research of scientific and methodological bases of transport infrastructure in the sphere of tourism of the Republic of Kazakhstan
  2. Tuleshova G.B., Saparova A.K., The influence of ethno-cultural factors on the socio-economic development of the region (XXXVIX International Scientific and Practical Conference-2019)
  3. Kasymova A.M., Aisayeva N., Development of online tourism in the Republic of Kazakhstan, MATERIAL XV MIĘDZYNARODOWEJ NAUKOWIPRAKTYCZNEJ KONFERENCJI NAUKOWA MYŚL INFORMACYJNEJ POWIEKI – 2019 07 -15 marca 2019 roku Volume 4 Ekonomiczne nauki
  4. Kasymova A.M., Bedelbayeva A.E., Aytkulova S.N. The development of tourism as one of the directions for the implementation of the “ruhani zhangyru” program MODERN SCIENCE International scientific journal No. 01, 2019. Founder and publisher: «Strategic Studies Institute» LLC Moscow 2019
  5. A. Kassymova, Asanova Zh.A., PROBLEMS OF TRANSPORT INFRASTRUCTURE OF KAZAKHSTAN AND WAYS TO SOLVE THEM, MODERN SCIENCE International scientific journal № 12, Vol., I. 2020. Founder and publisher: «Strategic Studies Institute» LLC.
  6. A. Kassymova, Aitkulova With International scientific journal No. 1, Vol., I. 2020. Founder and publisher: «Strategic Studies Institute» LLC. 58-62. Development of the transport sector and logical infrastructure in Kazakhstan
  7. Kassymova A, Kudaibergen A. Prospects for the development of the tourist transport system based on integration transport models, COVID-19 AND MODERN SOCIETY SOCIO-ECONOMIC CONSEQUENCES AND NEW CHALLENGES. Penza ICNS “SCIENCE and Education” 2020
  8. Kassymova A., Aitkulova S., Aitimbet K., The program “Rukhani zhangyru”: illumination of sacred places of Kazakhstan as one of the directions for the development of domestic tourism, COVID-19 AND MODERN SOCIETY SOCIO-ECONOMIC CONSEQUENCES AND NEW CHALLENGES. Penza ICNS “SCIENCE and Education” 2020
  9. Kassymova A., Aitkulova S., The program “Rukhani zhangyru” as a strategy for the spiritual development of citizens, Scientific and theoretical journal, issues of science and education № 6 (90), 2020, 7-12.
  10. Ye.Saparov, G.Tuleshova, A.Saparova, METHODS OF RISK MINIMIZATION IN THE DEVELOPMENT OF AGRO-INDUSTRIAL ENTREPRENEURSHIP (Statistics, accounting and audit, 1(80)2021)
  11. A. Nurtayeva, B. Gussenov, M. Alekbaeva, A. Saparova, IMPROVING THE PROCESS OF COST OPTIMIZATION IN AGRICULTURAL COOPERATIVES OF THE REPUBLIC OF KAZAKHSTAN (Statistics, accounting and audit, 1(80)2021)
  12. Saparova A.K., ECONOMIC ASPECTS OF RISK IN ENTREPRENEURIAL ACTIVITY (Collection of articles of the XII International Research Competition Held on April 20, 2021 in Penza)
  13. Saparova A.K., Tourism development in Almaty region: tourist and recreational geography (Modern science international scientific journal, 2022)
  14. A. Kassymova, Erol KAPLUHAN, Viliyan KRASTEV, B. TASKALIYEVA, Büşra OKUDAN FROM TOURISM GEOGRAPHY PERSPECTIVE SALDA LAKE (TURKEY) AND NEAR SURROUNDIN, GeoJournal of Tourism and Geosites Year XV, vol. 44, no. 4, 2022, p.1233-1245 ISSN 2065-1198, E-ISSN 2065-0817 DOI 10.30892/gtg.44407-939 http://gtg.webhost.uoradea.ro/
  15. Kasymova A., Kolchambayev A., RESTAURANT BUSINESS DEVELOPMENT IN KAZAKHSTAN, PRIORITIES OF WORLD SCIENCE: NEW APPROACHES AND CURRENT RESEARCH. Collection of scientific papers based on the materials of the XXV International Scientific and Practical Conference (Anapa, January 31, 2022). – Anapa: Publishing house “SIC ESP” in the Southern Federal District, 2022. – 159 p.